Made By Hand.
G.U.D.A. Loungewear is a small family business founded in 2010 by Guda van der Burgt. The mother of four found it surprisingly difficult to find good pyjamas free from logos, glitter and/or garish colours, so she decided to dust off the sewing machines.
As the divide between everyday clothing and nightwear became less defined, a gap opened up for a middle-ground. In short, some form of loungewear which is acceptable, and comfortable, to wear around the house and also out and about.
All pairs are handmade by Guda on the family farm in the Cotswolds, as a side line from her day job as a vet. Every item is made using high quality fabric sourced in the UK; most lightweight cottons are Liberty of London cotton lawn, the vast majority of silks are Liberty of London, and all pyjamas are 100% pure natural fibres – just cotton, silk and viyella.
Most designs are made in very small batches, so if you buy a pair it is likely that no one else will have a pair exactly the same.